YUBI

At YUBI, Dubai’s first homegrown hand roll bar, flavor takes the spotlight; fresh, unapologetic, and crafted with intention. Brought to life by 7 Management and multi award-winning Chef Reif Othman, YUBI brings together freshly prepared handrolls, bold flavours, and Japanese street-inspired energy to create a dining and social experience that celebrates spontaneity while putting food, people, and culture at the center.

Located in the heart of Dubai’s latest dining district, the vibrant 25 Jump Street at One Central, YUBI has been designed as more than just a restaurant, but a modern social hub that captures the UAE’s contemporary attitude.

Under the direction of Chef Reif Othman, the menu reimagines traditional Japanese hand rolls into a modern, shareable experience that’s fresh, fast, and unforgettable.

Signature rolls are crafted with care and packed with personality; featuring top-tier ingredients, crisp textures, and unexpected twists. From silky sashimi to crunchy tempura and elevated street-style bites, each dish is built to surprise and satisfy.

YUBI brings casual energy with sharp precision; playful, elevated, and made to leave an impression.

YUBI Dubai takes its inspiration from the raw creativity of Japanese street culture, transformed into a bold and modern dining destination. Neon accents, urban textures, and sleek design details shape a space that feels alive, dynamic, social, and unapologetically fresh.

From Saint-Étienne, France to Dubai, the space is elevated by a custom design fixture created in collaboration between Post Industrial Crafts and MARIAGROUP. This piece combines meticulous French craftsmanship with MARIAGROUP’s contemporary design language, adding a distinctive element that enhances both the atmosphere and the guest experience. It is a cultural hub where food, people, and creativity come together.