YUBI

Brought to life by 7 Management and multi award-winning Chef Reif Othman, YUBI blends freshly prepared handrolls, bold flavours, and Japanese street-inspired vibes into an immersive dining and social experience celebrating spontaneity while spotlighting food, people, and culture.

Located in the heart of Dubai’s latest dining district, the vibrant 25 Jump Street at One Central, DWTC, YUBI has been designed as more than just a restaurant, but a modern social hub that captures the UAE’s contemporary attitude.

At YUBI, Dubai’s first homegrown handroll bar, every bite is a celebration of freshness, craftsmanship, and bold flavour. Curated with the culinary mastery of Chef Reif Othman, the menu transforms the simplicity of the Japanese handroll into a modern dining experience made to share, savour, and remember.

Indulge in signature handrolls wrapped to perfection, each blending premium ingredients with street-inspired flair. From delicate sashimi and crisp tempura bites to inventive takes on Japanese classics, every dish is designed to surprise, delight, and keep the energy flowing.

Step into YUBI and discover a dining journey that is as playful as it is refined — finger-crafted, roll-approved, and unapologetically fresh.

YUBI Dubai draws its soul from the raw creativity of Japanese street culture, reimagined into a bold and modern dining destination. Neon accents, urban textures, and sleek design elements create a space that feels alive — dynamic, social, and unapologetically fresh.

From Saint-Étienne, France to Dubai, the space is elevated by a custom design fixture — a collaboration between Post Industrial Crafts and MARIAGROUP. This unique piece blends meticulous French craftsmanship with MARIAGROUP’s contemporary design language, adding a distinctive touch that enhances both the atmosphere and the guest journey.

The result is a space that’s more than a restaurant; it’s a cultural hub where food, people, and creativity come together.